How to Build an Email List from Scratch (and Why It Matters)

I talk to a lot of small business owners who rely 100% on social media to connect with their audience. But here’s the truth: if Instagram disappeared tomorrow, how would you reach your followers?

That’s exactly why building an email list is so important.

I help my clients not just show up on social media, but also create email marketing strategies that keep them connected to their audience — even when the algorithm isn’t in their favour. If you’ve been wondering how to start from zero, let me walk you through exactly how to build an email list from scratch — and why it matters more than ever.

Why an Email List is So Valuable

You own your email list. Unlike social media, where you're at the mercy of platforms, your email subscribers are yours to reach anytime. That means more control, more direct communication, and a better shot at turning followers into paying clients.

Here’s what an email list can do for your business:

• Promote your offers directly (without hoping the algorithm shows your post)

• Build trust and authority over time

• Drive more traffic to your website, shop, or booking link

• Help you create deeper relationships with your audience

And the best part? It doesn’t have to be complicated.

How to Build an Email List from Scratch

1. Choose an Email Marketing Platform

First, you’ll need a place to actually collect and manage emails. Some great options I recommend to clients include:

• Flodesk

• Mailchimp

• Constant Contact

• Ixact

Pick one that fits your budget and is easy for you to use. I help my clients set up and automate their email marketing platforms so they can get started with ease.

2. Create a Compelling Freebie or Opt-In

To get people to sign up, you’ll want to offer something valuable — also known as a lead magnet. This can be a:

• Free checklist or template

• Mini training or email course

• Discount code

• Downloadable guide

Make sure it solves a small, specific problem your audience has.

3. Design a Simple Signup Page

You’ll need a landing page (or a form on your website) where people can enter their name and email. Keep it short, sweet, and focused on the value they’re getting.

Don’t overthink it — most email marketing platforms offer drag-and-drop landing page builders. I often help clients write clear, conversion-friendly copy for these pages so they’re ready to grow from day one.

4. Promote Your Freebie Everywhere

This is key! Your email list won’t grow if no one knows your opt-in exists. Share it:

• In your Instagram bio

• On Stories and in Reels

• As a call to action in your blog posts or podcasts

• Inside your Facebook group or LinkedIn

• As a pop-up on your website

Consistency in promotion is just as important as creating the freebie itself.

5. Send Emails (Don’t Just Collect Them)

Once people are on your list, don’t ghost them! Nurture the relationship with regular emails. You can send:

• Tips and insights

• Personal stories

• Client wins

• Promotions or updates

I help my clients create email content strategies that are aligned with their voice and goals — so their subscribers actually look forward to their emails.

Start Simple and Stay Consistent

You don’t need thousands of subscribers or a complicated funnel to make email marketing work. All you need is a clear plan, a valuable offer, and the confidence to show up in inboxes.

If you’re ready to stop relying on social media alone and finally build an email list that grows your business, I can help.

✅ Done-for-you email marketing setup✅ Lead magnet strategy and creation✅ Monthly email content planning✅ Integration with your website and social platforms

👉 Want to start building your list today? Let’s connect, or follow me on Instagram for more tips and ideas.